LIFE ITOYA - IMMA DO ME

Life Itoya - Imma do Me

Life Itoya’s debut single Imma Do Me is a bold introduction from an artist who clearly knows who he is and what he stands for. The track fuses pop, R&B and a touch of Afrobeat, offering a feel-good anthem about self-worth and shaking off society’s expectations. It’s upbeat, empowering and unashamedly confident.

Musically, it’s catchy without being too polished. The hook is solid and the production is clean, if a bit safe. You get the sense that Life’s voice and message are the main focus, and that works. His vocal delivery is strong — there’s soul in his tone, and he comes across as genuine, which helps sell the message of the song. He’s not trying to be slick or overly radio-friendly, and that honesty gives the track charm.

That said, the song feels like a first step rather than a breakthrough moment. It ticks the boxes of what you’d expect from a debut in this space — uplifting lyrics, a blend of familiar genres, a personal story — but it doesn’t necessarily push the sound forward. It would be good to hear more of Life’s unique edge come through in future releases, something that really sets him apart in a busy genre.

Still, Imma Do Me does what a debut should do. It introduces us to an artist with a clear identity and a message that’s worth hearing. There’s something refreshing about how direct and self-assured Life is. If he keeps building on this foundation, digs a bit deeper sonically and lyrically, there’s potential for something special.

Keep an eye on him — this could be the start of something interesting.